1.How do foreigners portray Americans through American or western advertising back in their homes?
As a Colombian-American, I had a preconceived idea of how Americans looked and behaved through American advertising of goods and services. I had a very different view of American society before moving to the States, and it has surely changed since I have started living here. However, the stereotype still exists that America is the land of the ‘Beautiful.’ I will explore how foreigners perceive Americans and how immigrants’ views have evolved once coming here and settled down in the States.
2.How do traveling ads in America contrast to foreign traveling ads?
I will discuss how traveling ads differ here in the States from those found in other countries. Here in the States, ads show families together having fun but never interacting with the people in the places they visit. I will explore if this is different in other nations and how so. Then I will compare and contrast the differences and similarities between both kinds of advertising.
3.How do we as Americans through the influence of advertising from luxury car-makers have a tendency to buy this commodity in hopes of making ourselves into a certain kind of person?
Recently, car-makers such as BMW and Mercedes-Benz through their advertising have been trying to sell more than just a car; they are selling a lifestyle. Their ads definitely showcase this idea and even when you visit a local dealer, their salesmen reiterate the idea, “It’s more than just a car, it is a lifestyle.” However, they have made their cars easier to sell through easy credit and as a result made their cars ubiquitous, at least in the Atlanta area. As a result, I will explore the need of consumers to look or be a particular person even though the luster of a ‘luxury car’ is going away as more and more of these cars go from being ‘exclusive’ to being ubiquitous in America.
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The first one would be very interesting, if you had access to a lot of foreign media, and you could get enough examples - but that might take a while.
ReplyDeleteThe second one seems more do-able since any travel magazine would have quite a few travel ads.
The third topic is central to consumerism generally, but just looking at car ads sounds like a good way to focus it for this short project.
So any of them seem workable to me, and at this point you could start seeing what ads you can find.
Thank you Ms. Throop. I will go to magazine stands and see what I can find...I will also visit foreign market stores in Buford HWY and see their magazine collections. From there, I will make my choice. I will let you know definitely by this weekend.
ReplyDeleteI have committed to the third topic. My topic has evolved because of the research gathered. I just wanted to let you know and hope that is okay with you.
ReplyDeleteAbsolutely. That is completely appropriate
ReplyDelete