Tax preparation: A commercial last night caught my attention for ‘Mo Money Taxes’, it was followed by an HR Block spot. Both of these ads used stereotypes to pedal their services.
Title Pawn: A lot of these ads have actually gone so far as to have the actors speaking Spanish. They are almost always targeted at minorities low ranking members of the military (around military installations).
Fast food: Good. Fast. Cheap. These three words have kept the world populace coming back for more. It doesn’t matter whether it is good for you or not, eat it. I like the chicken ads in particular; the whole family sitting around the dinning room table eating the greasy goodness. It reminds me of Velveeta ad.
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These all sound interesting, but only the first do you tie specifically to reproducing culture. Slang and dialect are indeed insidious ways to promote stereotypes.
ReplyDeleteWhy do the fast food ads fall back on old stereotypes of families eating together, when in fact many people eat alone or on the go these days?
Do you think other kinds of individuals go to pawn shops? What cultural clues (besides the spanish) indicate who they are targeting?