Desires: Advertising always plays into what people think they want or need. Ads will show products in a certain light making the consumer think that if they were to buy this product they will take on the persona of the ad. I feel safe to say that everyone has heard the phrase "sex sells" and ads really play into this theme making people think that using or having the featured product will help them become irresistible.
Clothes are used as fashion statements more than just a way to cover our bodies nowadays, what you wear says a lot about who you are as a person and all the different clothing companies in the world know this. We as people created a stereotype in the way we use clothes but the clothing companies keep the cycle going by marketing towards specific groups of people.
Car advertising really breaks people up into stereotypes, gender, and age. They make it seem like owning a car makes you the person you are. Like a middle age man going through a midlife crisis would go out and buy a faster sports car to feel young again.
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These are all good general topics but you need to be WAY more specific for this short project. You might look for ads that are exceptions to your observation. If you couldn't find any exceptions, it might prove a certain stereotype is pervasive.
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