Stereotypes ...

Advertisements understand the cultural reality that sex sells. We tend to see various advertisements about sex being displayed subliminally through clothing images, such as, Dolce and Gabanna and Levis. They tend to associate the same time of emphasis on the image. The juxtaposition of the models is always placed at a certain angle with special lighting and color effects, i.e. black and white photography. One could also notice this message through perfume and cologne advertisements. The perception is that if one could purchase the product, then it could guarantee a sex life that is bound to make the consumer happy.

After decades of advertising, using a thinner model will always become more acceptable than using a plus-size model. This argument is a topic that has been brought up in several debates, in which anorexia is very common in the industry. Designers tend to design clothing that fits the “average” weight size in the fashion industry. Not to mention that the cultural reality tends to shun against the plus size models, due to the fact that they do not fit into the cultural “norm”.

The automobile industry is competing against other competitors in order to gain as many consumers as possible in a given fiscal year. Advertisements tend to display an automobile to exemplify their top-rated standards. They make it to where the consumer must purchase their vehicle in order to better their lives. The type of automobile is also targeted to a certain audience. The Mercedes or BMW advertisements target the audience of mainly the high-class business man. On the other hand, advertisements about the Toyota or latest Nissan may target the middle-class economy.