download BFA application form

Fill in the PDF and leave with your portfolio for the review. ALSO, write a one-page statement about your work and discuss why you have chosen graphic design as a major.
More info here

Ads

This is a great resource to anyone interested in how ads have progressed over the years. The site is organized by year, ranging from 1930 - 1969. I like it because it includes a lot of information like where it was published, date and agency.

Classic ads from 1930 to 1969

massimo vignelli

I left class around 520pm and rushed over to scad to only find myself completely engulfed by atlanta traffic. I ended up arriving with moments to spare and thankfully got into the presentation.

The place was completely packed out with a well enthused crowd in attendance. Massimo is quite the character, he led us through a journey of his career and showed plenty of slides for our viewing pleasure. What really struck me is that he has had his hands in many industrial designs over the years. He really has done every aspect of design you can think of, even fashion, but I will get into that later. Massimo briefly gave a back story of his life, which was interesting to me, then led into his design career. He showed all his well known clients from over the years and touched on what good design really is. Massimo mentioned that there are really only 6 typefaces that are legitimate for use (im trying my best to remember all of these) this is what I can remember, Helvetica, Bodoni, Futura, Garamond, thats all i can think of at the moment. Does he only need 6 pairs of socks, 6 favorite songs? Oh well. So he concluded his presentation with his new line of fasion, yes, fashion. He has designed some mens suits as well as womens watches and jewelry. That made me pretty impressed that after all these years hes still pushing his sense of design into other areas. Oh, and he also made a joke, he refers to design days without computers as "BC". Get it. Before computers. Ha.

This is a candid photo I took when I first got there. I wasnt sure about how he felt getting his picture taken but soon realized that he was alright with that.

This woman was really happy to meet Massimo.

I ended up hanging out with a friend after the presentation on the 5th floor at Scad. Atlanta can be beautiful sometimes.

Massimo Vignelli: A Modernist Design Legacy

Vignelli is extremely inspiring. The lecture is FREE for students. It's just over at SCAD. You can mingle with other students and designers. You can get EXTRA CREDIT in this class if you attend and write up 1 -3 paragraphs about the experience. How much extra credit? I will forgive one absence if you have a lot of those OR add ten test points (25%) to your lowest test grade.
More info here
You can turn in a typed paper to me or post it on this blog. - Liz

PRESENTED BY SCAD AND AIGA ATLANTA
Thursday, April 15th @ 6:00 pm
SCAD Atlanta, Room 4c
Massimo Vignelli, born in Milan, studied architecture in Milan and Venice. In 1960, with his wife Lella Vignelli, he established the Vignelli Office of Design and Architecture in Milan. In 1965, Massimo Vignelli became co-founder and design director of Unimark International Corporation. With Lella Vignelli, he established the New York offices of Vignelli Associates in 1971.
His work includes graphic and corporate identity programs, publication designs, architectural graphics, and exhibition, interior, furniture,and consumer product designs for many leading American and European companies and institutions. The design processes associated with the wide range of projects he has pursued, according to Vignelli, have been similar. While subjects, materials and processes change, "the creative and investigative mind proceeds relentlessly with its own discipline through all necessary steps toward the relative solution of the given problems."
Vignelli has had his work exhibited and entered in the permanent collections of several museums; notably, the Museum of Modern Art, the Metropolitan Museum of Art, The Brooklyn Museum, and the Cooper-Hewitt Museum in New York. He has has taught and lectured on design in the United States and abroad. He is a past president of the Alliance Graphique Internationale (AGl) and the American Institute of Graphic Arts (AlGA), a vice president of the Architectural League, and a member of the Industrial Designers Society of America (IDSA).
Reflecting on his design philosophy, Massimo Vignelli has stated: "I like design to be semantically correct. syntactically consistent, and pragmatically understandable. I like it to be visually powerful, intellectually elegant, and above all, timeless." He has maintained these standards in his work for 50 years.
Question? Please contact Doug Grimmett, Doug@aiga-atl.org (mailto:Doug@aiga-atl.org?subject=)

Purchasing identities

The "Creator" of punk has passed.

Malcolm McLaren, the man we can thank for the Sex Pistols, and, as he claimed, punk rock, has died. His wife is Vivienne Westwood. Punk will never be the same--oddly enough, after 1978 roughly it never was the same but...

Upcoming presentation schedule

Thanks to those who are going early! You can trade with classmates, but let me know.
April 8: Presentations: 1. Laura L. 2. Troy 3.Lauren S.; Psychedelic posters and activist graphics.
April 13, 15: postmodernism; motion media.
April 20: presentations: 1.Burden, Chris 2. Francone, Brian 3.Gelfond, Avi 4. Hallman, John 5. Hancock, Heath 6.Hart, Jon
April 22: presentations: 1. Higgins, Nik 2.O'neal, Elliott 3. Owen, Laura 4. Palacio, Wendy 5. Rinehart, Matt.
April 27: Presentations: 1.Shepherd, Mary-Helen 2. Shilnikov, Loukia 3.Tran, Gia-Hung 4. Treadwell, Nenah 5. Wiltse, Justin.
April 29: review; receive take-home test.
May 4: Turn in test #3 by 5:00 pm Tuesday, May 4th.

topics for Presentation

1. GED schools and online education commercials give off common stereotype that people have to already have kids or low income in order to go to these colleges. Places like Devry and other fast degree colleges show stereotype that if your not getting a late education or are under certain circumstances like children or didn't graduate from high school then you don't need to get an education from them. These commercials for these schools make it seem as if you have to have made some mistakes in life in order for people to go there for an education.

2. Sex appeal in levi jeans ads. These ads depict that most youth who run around in these jeans either spend half their day shirtless or half the day having sex with their other partner who also wears the jeans. Their new ad campaign is very similar to the abrocrombie and fitch ad campaign that depicts if your not white or slender then you probably have no business wearing levi jeans.

3. Viagra and Enzyme commercials show a mediating message that sex makes the world go round, also giving a hint that wife wants the male to get the medicine more than he does. these ads target all males of all ages, even though these ads obviously try to convey it is for older men it somehow also reaches younger audiences, especially with the enzyme ads.

Topics for Projects

1. Eco Friendly Cars: With the growing trend of environmental awareness, car advertisements now heavily emphasize how there car is eco-friendly. They brag about their cars low emissions and high gas mileage, yet they are really just playing into the "green" trend.

2. Axe Ad: These ads are guilty of using gross exaggerations of scantily clad women who are instantly attracted to whoever is wearing axe body spray. Axe uses this ad style to draw in young boys who are now starting to wear deodorant, "wear this shit, and you will get all the girls!"In reality Axe prays on young teen's growing interest in girls in a very crass way.

3. High-End Car Ads: Unlike cheaper cars, these ads do not brag about materials their cars are made of. They use a laundry list of descriptive wording to create a way living, that communicates an association with their brand.