Thursday, March 25, 2010

Mediating messages

Food: most of the latin food ads stereotype their characters as Mexican men with a big “sombrero”, mustache and big belly. When first of all the “Mexican” food sell in U.S. is not truly Mexican and also the Mexican people do not usually look like that.

Alcohol (beer) ads: Most of the beer ads always include men celebrating drinking beer and watching any type of sport, and/or women as models as a sexual element for the ad.

Office: many ads either for food or any other type of advertisement show office employees as nerds with no sense of fashion, which is a stereotype that has been used in office ads for a long time.

1 comment:

  1. The office employee idea seems really original and interesting! Most of those kinds of ads I can think of are TV ads, so you might have to try to get screen captures from youtube for the paper. Also technology magazines might have this sort of ad.
    You should consider why advertising people stereotype office workers this way, especially if you think it is not accurate.

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