Wednesday, February 24, 2010

Modernism | Topics

1. Although the 1935 brochure for the Tokyo Imperial Hotel presents a rather detailed depiction of the hotel itself, the simplification of forms as well as the reference to the "white space" seen in Ukiyo-e prints helps solidify this work as an example of modernism.
http://www.travelbrochuregraphics.com/Asia_Pages/asia_6/imperialhotel2.htm

2. Robert Berény takes the notion of simplification to an almost perfect plateau in his 1930 poster for Modiano cigarettes; his simplification of both form and content, he epitomizes the constructs of modernism.
http://img268.imageshack.us/img268/294/modiano1.jpg

3. As the views on advertising changed, governments around the world had to adapt to the most commonly accepted and well-regarded examples of design. The American government released a multitude of advertising campaigns under the Works Progress Administration- a creation of Franklin D. Roosevelt's New Deal that spanned from 1936 until 1941. One of the most notable is the poster that was meant to inspire people to visit their local libraries and read. While this does feature a simplification of form found in many modernist works of the era, it lacks many of the key features such as ambiguity and self-reflexiveness.
http://memory.loc.gov/cgi-bin/query/D?wpapos:3:./temp/~ammem_Slsz::
Note: I can't find a specific artist, so if anyone could help me out, it would be greatly appreciated. If we can't find it, and I have to remove this as an option, that is no problem at all. Thanks!

2 comments:

  1. John, could you repost the link to the last item? You could write about it even if you didn't know the designer's name.

    ReplyDelete
  2. Hi Liz,

    I didn't realize the link was messed up- I think it's because I posted it from a search query. Anyway, here is the image itself: Link.

    And here is the entire database. Link.

    ReplyDelete

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