Kill your babies

Michael Bierut had a problem. He had been working on a design issue and he could not make his solution work. He had tried all kinds of variations. Turning it this was and that, Michael still couldn’t make it fit. After starring at it for what seemed like an eternity, he asked a colleague to take a look. He told her all about the problem and about his great idea that he couldn’t make work.
After looking at his what he had for a while, she said, “Maybe this is a bad idea.”
Kill your babies. I learned this lesson when I took 2-D design at Armstrong Atlantic State University. Don’t be afraid to let go of an idea.

It was refreshing to hear that someone of Bierut’s caliber struggles with the same things that I do.

Michael Bierut’s questions to ask yourself:
What is the story behind what you are working on? What have you learned today? What typeface should you use? What are you trying to communicate? Is it just a bad idea?