Have a ball

Art and Copy

I know i've talked about this in class before but seriously everyone must see this documentary. It's called Art and Copy and it will blow your mind. It brings a new perspective to all we've been learning this past semester on Ads and is a must see...so see it :)

http://artandcopyfilm.com/

Keep up with the graphic design club

GSU Graphic Design Student Club
That's where I'll be posting items like the contest to design a Krystal box.

AT&T Hand Ads

This is an article about the interesting ads using hands and graphic design for AT&T!

http://www.brandweek.com/bw/content_display/news-and-features/technology-finance/e3i3a7817078d0f6f03f278e5c1394d6c1b

Redesigning The Stop-sign

A graphic designer friend sent me this, check this out!
http://www.youtube.com/watch?v=xwqPYeTSYng&feature=youtube_gdata_player

May the Font Be with You

Hey friends, here's something neat :D!

http://www.ibelieveinadv.com/2010/11/h-57-creative-station-the-force-of-typography/

~Kitty D.

Blogger doesn't seem to link to pptx and docx files :-(

PDFs and JPGs no problem

11.12.10 - Free admission the High 5 - 10 pm

Dali Exhibit a Must See

Went to the Dali exhibit this past week. Talk about amazing. This is a must see for all interested in art.

Project 2 ideas

1. Comparing cosmetic ads in Asia v.s. U.S. We normally see cosmetic ads associate with female models through out the centuries; however, it is getting popular to use male models/celebrities to sale products in Asia. One biggest reason is the cultural difference.

2. The Toyota car commercial recently shows on TV has brought new target audiences. We usually see car commercial features the safety and speed for family and male target audiences. However, this Toyota ad shows the coolness it could make a parents be and their children proud. There seems like a problem of influencing people of how embarrassed it is to drive an old car.

3. Domino's new campaign starting with the fact of people complaining about their pizza and now they are trying to fix the problem. Most pizza commercial we've not seen the honest criticizing part but they took it and use it as saying they will hear consumers' voices.

Brittany and I at SCAD with AIGA listening to Joshua Hirsch from Big Spaceship

3 ideas

My first idea was about the Got Milk ads, the use of infamous people over normal everyday people to produce the viewers to drink milk.

My second idea was the Dove’s ads were they change the way of using real women over models to endorse they product and contrast them to that of Olay ads.

My third idea is somewhat like the first idea. I was thinking about the use of famous personal to up the sale of an certain item normal everyday items like perfume, jewelry, makeup and every food.

-My Tran

11.4.10 - AIGA event - Big Spaceship

Get a look inside Brooklyn based creative agency Big Spaceship with Joshua Hirsch, Minister of Technology. Learn how the agency has navigated the constantly changing digital landscape over it's 10 year history, as Josh talks about the general approach to the work, internal processes, focus on cross-discipline collaboration, importance of office culture, all while showing examples of award-winning client work and internal projects.

Shortly after retiring from rock stardom, Joshua became Big Spaceship's Minister of Technology in 2002. Once the agency's sole coder, he is now a mentor and leader of the development team responsible for building numerous award-winning digital projects. Overseeing R&D efforts, he is a continual supplier of technical solutions and innovations. Josh is a member of the International Academy of Digital Arts & Sciences and a long-standing adviser on Adobe product launches. He shares his expertise at industry conferences, instructional workshops and awards panels throughout the world. He is also a video game aficionado.

Driven by insight and led by innovation, Big Spaceship creates the experiences, products, platforms and content that help brands build meaningful and sustainable relationships that engage consumers in today’s digital world. The agency works with leading clients, including General Electric, Sony Pictures, Activision and Wrigley. The company has garnered countless accolades for its work, including One Show, Clio, Webby and Cannes Lion awards.


SCAD STUDENTS FREE
AIGA members: $5 online, $5 at door
AIGA student members: Free online, $5 at door
General Admission: $5 online, $8 at door

STUDENTS MUST PRESENT CURRENT STUDENT ID

Is this one of the first photos of a person?

resources for Project 2

Notice I uploaded a zipped PDF of the Yavuz chapter. That should look a bit better! Also, note links in sidebar to advertising databases

You may want to view the post below (March 10, 2008) which shows images in the Yavuz article a bit more clearly

Enguage and the new Shedonism

Enguage is an online media firm with offices in Atlanta. I'm curious what y'all think about their campaign for Van Gogh BLUE vodka.

Full report here

AIGA Atlanta Event Oct 27

A collection of film shorts celebrating design and graphic design presented by AIGA Atlanta and Georgia Tech. 27Oct http://bit.ly/a1whFM

Awesome T-Shirts of Graphic Design History

I was researching more material on Josef Muller Brockman and ran across this website.  I found it very amusing!

http://www.graphicdesignheroes.com/

Enjoy lecture; get extra credit!

James Victore at Portfolio Center Thursday evening

Details here

Just write 100 words about d what you find most interesting about Victore's lecture, turn in by next Tuesday.

Someone posted a 300 draft that I can't open

If this is your file, please re-post on PAWS as a Microsoft Word document or a pdf and put your name in the title. Then email me and let me know it is there.
thanks

ArtHistory310300wordessay.pages.zip

From then to now

It's amazing to see where the history of Graphic Design has led us. Seeing the use of technology now compared to where it was in the early 20th century, and how it has effected design in the forms on how it is produced is breath taking. What I find most interesting is the fact that the same design elements that were used in the 20th century are still at play though. See if you can see the similarities: http://wegraphics.net/blog/inspiration/30-examples-of-how-to-bring-typography-to-the-next-level/

Interesting article... Is this going to be in the history books in the future??

New Yorkers outraged as bureaucrats order city to change lettering on every single street sign.

Read more:

Eric Gill said what?

Art which is not propaganda is simply aesthetics and is consequently entirely the affair of cultured connoisseurs. It is a studio affair, nothing to do with the common life of men and women, a means of ‘escape.’ Art in the studio becomes simply ‘self-expression,’ and that becomes simply self-worship. Charity, the love of God and your neighbour, which, here below, every work of man must exhibit, is lost. If you say art is nothing to do with propaganda, you are saying that it has nothing to do with religion – that it is simply a psychological dope, a sort of cultured drug traffic. I, at any rate, have no use for it. For me, all art is propaganda; and it is high time that modern art became propaganda for social justice instead of propaganda for the flatulent and decadent ideals of bourgeois Capitalism. (excerpt from a letter to The Catholic Herald, 28 October 1934)

Looking for help on Thesis Statement

Hey Everyone, I was wondering if anyone could give me feedback on my Thesis Statements, I haven't written one in ten years, so any feedback would be tremendous help.

Please scroll down to David E. Peterson Thesis Statements. Thanks!

Hellooo!!

Thesis Statements

1. Herbert Bayer displays aspects of modernism in his cover for Bauhaus magzine in 1928 by combining photography, typography, and simple geometric forms.

2. Joost Schmidt's Bauhaus exhibition poster enforces modernism with the self-reflexive use of lithography and simplification of forms.

3. Laszlo Moholy-Nagy used the combination of text, photography, and visual planes to create the poster for tires in 1923, which illustrated the combination of techniques to simplify design.

  Thesis statement

 1) In the 1927 poster Etoile Du Nord,  by A. M. Cassandre, the artist presents the viewer with a positive aspect of machinery and speed. It is a message of hope and progress  conveyed by means of
modernistic design concepts: reduction of form and bold typeface.  

Thesis Statements

1. Joseph Morse’s Multicolored woodcut poster is a great example of modernism due to it’s ability to attain true representation as well.

2. W.J Morgan’s Macbeth Poster represents modernism through it’s use of montage.

3. Morris Pere et Fil’s “Cirque d’hiver” is not modernistic due to it’s  inability to attain true representation.

Thesis Statements

1. Fortunato Depero’s page from Depero futurista is a good example of modernist work because of its angular shapes, sans-serif type, and unique layout.
   
2. John Heartfield’s anti-Nazi propaganda poster, “Adolf, the Superman: Swallows gold and talks tin,” is modernist because of its simplification, san-serif type, and use of montage.
   
3. Lucian Bernhard’s trademark for Manoli cigarettes is a good example of modernist graphic design because of its sans-serif type and extreme simplification.

Redesigning stop signs

file:///Users/colette/Desktop/Redesigning%20the%20Stop%20sign.rtf

Possible Thesis

1. How does Neville Brody incorporate his passion for Punk Rock to create Modernistic works with references to Dadaism and Pop Art.

2. David Carson has become an experimental typographer and innovative magazine designer how is this true in regard to Barnard.

3. Futurism, Fauvism, Cubism paved the way for Graphic design, Milton Glaser's famous "I love NY" logo was influenced by these styles.

Thesis Statements

1. Aleksandr Rodchenko's advertisement "Dummy" shows themes of modernism through its self conscious design and a sense of ambiguity that leaves the viewer guessing the nature of the ad.

2. In Cassandre's poster for the Paris newspaper, "L'Intransigeant" the use of a dynamic composition made up of strong lines and reduced shapes illustrate the principles of modernism in graphic design.

3. Berthold Loffler's poster for a theater and cabaretin 1907 shows qualities of modernism in its use of flat color and simple outline to illustrate an idea simply and efficiently.

David E. Peterson 3 Thesis Statements

1. El Lissitzky’s cover and page from Destil is a great example of the 5 main points of modernism in Graphic Design.

2. Kurt Schwitters Pages from Merz 11 really illustrates the use of composition in modern Graphic Design.

3. In modern Graphic Design, the bellwether poster byE. Mcknight Kauffer, the Daliy Herald is one the best examples of geometric abstraction and futurism.

Thesis Statement

1. Fernand Leger “The City” in the paintings reduced subject matter to compositions of made up of colorful shapes. He also fragments his subjects and uses letterforms to form stylistic representations of his visual experience.

2. El Lissitzky “Beat the white with the Red Wedge” uses simple shapes to convey his message instead of words and pictures in the conventional arrangement.

3. Pictorial Modernism: Adolphe Mouron Cassandre, Normandie uses simple illusion and type to suggest a massage easy for the consumers to understand.

-My Tran

Thesis Statements

E. McKnight Kauffer's poster for the London Underground,1924, achieves the ideals of modernism in the way Kauffer is able to achieve a visual representation with landscape subject by communicating that representation with the use of line, shape, and color.

Joseph Binder's, poster for the Vienna Music and Theater Festival, 1924, is a good example of modernism in its representation of natural images reduced to basic forms and flat geometric shapes.

-Zach Bale

Thesis Statements - D'Ann Potts

1.)  Kurt Schwitters’, cut and paste designs exemplifies modernism through his selective color schemes, patterns, exposure of words and font variation.

2.)Fortunato Depero, had a way of representing modernism with his cubist technique that can be seen through his July 1930, Vanity Fair Cover.

3.) not sure???

Topics
Similarities and differences between European and American Modernism.
Picasso, cubism and African influences.
Similarities and differences between cubism,futurism and Bauhaus.

3 Thesis statement ideas

Modernism represented dissatisfaction with the current state of art and design and was an attempt to more distinctly and realistically represent the world while fighting things like commercialization.

Marcel Duchamp's painting Nude Descending a Staircase is highly indicative of not only the reduced aesthetic of modernism, but the broken down subject matter as well.

The typographic works of Giovanni Papini and Filippo Marinetti used a modernist aesthetic to convey just as much meaning with the layout of the print as with the words themselves.

Thesis statement for Modernism

El Lissitzky, cover of Zapisky poeta, utilized montage and photo-montage for communications messages.

Form follows function could be seen in Gerd Arntz and Otto Neurath’s “Geburten und Sterbefalle in Wein” chart. This functional and decorative design shows the quality of modernism and contributes in our daily life.

Map for the London Underground also plays an important role in modern society, Henry C. Beck uses geographic lines, bright colors. An informational design in style of modernism, begins the first map creation.

Thesis Statements Nusrat Alam

Herbert Matter’s poster for the Swiss Tourist Board creates a modern visual language through the use of montage, ambiguity, and also embodies a strong sense of simplicity through the use of simple shapes and composition.

Alexander Rodchenko's poster URSS exemplifies the major ideas behind modernism which are aesthetic self-reflexiveness, montage, and the rejection of ornament, together these elements create a beautiful modern design in Rodchenko's piece.

Jan Tschichold’s forward thinking play on type can be seen in the film poster for  Phoebus Palace, which is a great example of modernist work that is still being mimicked today, because Tschichold creates a beautiful and interesting balance with simple shapes and a simple idea. 

Modernism Paper Topics - cdc

Massimo Vignelli’s 1966 design for the New York City Subway map used the graphic simplicity of modernism to clearly communicate the layout of the transit system, ironically though, this oversimplification of the design was rejected by many New Yorkers as difficult to understand.

Alvin Lustig created a book cover design for Anatomy for Interior Designers: Plus How to Talk to a Client that used whimsically decorative typefaces contrasted with strong modernist themes of simplicity, montage, and aesthetic self-reflexivity.

As part of a series for the Rural Electrification Administration, Lester Beall designed a campaign of posters that combined the realistic representation possible in photography with strong graphic language through the use of montage and paradox.

c.christian

Thesis statements - Project #1 Modernism in Graphic Designby Katia Lord

1. Herb Lubalin self portrait favours a clean and simple graphic, a minimalistic approach but very clear in it’s function. This piece is a classic example of American Modernism

2. The Story of Two Squares by El Lissitzky's, 1920 is a powerful demonstration that art could be used as a graphic means of communication. This radical new way of organizing typography on a page and relating it to visual images is a sure sign of Modernism.

3. The unconventional use of typography by Filippo Marinetti, "Montage + Vallate + Strade x Joffre", 1915, produces a uncertain meaning. This piece uses great examples of paradox and other European Modernism themes.

Spirited Calligraphy: texts, marks, and meanings

OPENING RECEPTION
Thursday October 7, 6-8pm

SYMPOSIUM: Calligraphy in Action
October 8, 11:00 am-2:00 pm, Alumni Hall
30 Courtland Street NE, Atlanta, GA 30303
Speakers: Kevin Hsieh, Styles and Forms of the Chinese Texts
Craig Drennen, The East/West FusionCalligraphy Performance:
Calligraphy Performance: Tsai Yu-Lung, Kim Jue Whe, Michiko Hamasaki, Sogen Hirano
Moderator: Junco Sato Pollack

Periodic Table of Typefaces -click on image to view the whole thing

Not sure if everyone has seen this, thought it was cool. :)

Top Three Topics Tuesday Aug 31st class

Top Three Topics Tuesday Aug 31st class

1.)  Gutenburg Press
2.)  Books becoming more Seculair
3.)  Stamps (?) changing from wood to metal

D'Ann Potts
Pam Barba
Megan Moore
Jon Stachewicz

The Faces of America: Early Photographic Portraits from the Collections of George and Susan Whitey. Exceptional and rare images from the dawn of photography cover the birth and growth of the medium through nearly three decades,including daguerreotypes and ambrotypes,1840-1865.

October 9, 2010 - January 29, 2011
Kenan Research Center at the Atlanta History Center
Wednesday - Saturday
10:00am -5:00pm
Free to the public
404.814.4000

Art History Club needs a logo: Oct 1 deadline

The undergraduate Art History Student League is looking for a new logo. We are very excited about the involvement of GSU art students with AHSL - not just Art History students. Please let me know if you can help us out! The deadline for the contest is October 1st, and all submissions are to be sent to ahsl website.
Ciara Sames, Art History Student League President

Art History Club needs a logo: Oct 1 deadline

The undergraduate Art History Student League is looking for a new logo. We are very excited about the involvement of GSU art students with AHSL - not just Art History students. Please let me know if you can help us out! The deadline for the contest is October 1st, and all submissions are to be sent to ahsl website.
Ciara Sames, Art History Student League President

three main ideas

from Vince, Tyler, and Christian

-in addition to standardization of typeface, the printing press standardized the process, thus becoming a precursor to the industrial revolution.
- the proliferation of information through text via the printing press proved to some that the church was no longer the sole place for dissemination of information. this ushered in an era of secularism in both literature and art.
- text and language became consistent for different regions, and more easily identifiable to belonging to different groups.

3 Main Lecture Ideas

(From Katia Lord, David Peterson, Gabriel Etienne. I am not sure of our 4th member's name.)

1. The invention of the printing press along with the Gutenberg Bible, which is the first great example of standardization in type.

2. The invention of printing press instigated the Industrial Revolution and the rise of Secularism.

3. The rise of Secularism fostered the Protestant Reformation

Our Group - Deji Adako, Colette Ellar, Wendy Goff and Amy Hallett

Major Lecture Points:

The development of typographic printing by Johann Gutenberg

The move from woodblock printing to metal plates

The use of oil based ink

Standardization of type molds

More people get to read and read the same thing

Fostered the Protestant Reformation

Standardized language an national identity

Class Highlights

Group: My Tran, Lauren Harvill, Phillip Spring, and Shu Chen

3 Main Ideas:

1. Gutenberg invention of the printing press and its influence/effects.

2. Facsimile

3. Accessibility of information, how mass producing books/prints makes ideas and information easier to get to.

New York Times considers ballot designs

Information Design that changed the world

download BFA application form

Fill in the PDF and leave with your portfolio for the review. ALSO, write a one-page statement about your work and discuss why you have chosen graphic design as a major.
More info here

Ads

This is a great resource to anyone interested in how ads have progressed over the years. The site is organized by year, ranging from 1930 - 1969. I like it because it includes a lot of information like where it was published, date and agency.

Classic ads from 1930 to 1969

massimo vignelli

I left class around 520pm and rushed over to scad to only find myself completely engulfed by atlanta traffic. I ended up arriving with moments to spare and thankfully got into the presentation.

The place was completely packed out with a well enthused crowd in attendance. Massimo is quite the character, he led us through a journey of his career and showed plenty of slides for our viewing pleasure. What really struck me is that he has had his hands in many industrial designs over the years. He really has done every aspect of design you can think of, even fashion, but I will get into that later. Massimo briefly gave a back story of his life, which was interesting to me, then led into his design career. He showed all his well known clients from over the years and touched on what good design really is. Massimo mentioned that there are really only 6 typefaces that are legitimate for use (im trying my best to remember all of these) this is what I can remember, Helvetica, Bodoni, Futura, Garamond, thats all i can think of at the moment. Does he only need 6 pairs of socks, 6 favorite songs? Oh well. So he concluded his presentation with his new line of fasion, yes, fashion. He has designed some mens suits as well as womens watches and jewelry. That made me pretty impressed that after all these years hes still pushing his sense of design into other areas. Oh, and he also made a joke, he refers to design days without computers as "BC". Get it. Before computers. Ha.

This is a candid photo I took when I first got there. I wasnt sure about how he felt getting his picture taken but soon realized that he was alright with that.

This woman was really happy to meet Massimo.

I ended up hanging out with a friend after the presentation on the 5th floor at Scad. Atlanta can be beautiful sometimes.

Massimo Vignelli: A Modernist Design Legacy

Vignelli is extremely inspiring. The lecture is FREE for students. It's just over at SCAD. You can mingle with other students and designers. You can get EXTRA CREDIT in this class if you attend and write up 1 -3 paragraphs about the experience. How much extra credit? I will forgive one absence if you have a lot of those OR add ten test points (25%) to your lowest test grade.
More info here
You can turn in a typed paper to me or post it on this blog. - Liz

PRESENTED BY SCAD AND AIGA ATLANTA
Thursday, April 15th @ 6:00 pm
SCAD Atlanta, Room 4c
Massimo Vignelli, born in Milan, studied architecture in Milan and Venice. In 1960, with his wife Lella Vignelli, he established the Vignelli Office of Design and Architecture in Milan. In 1965, Massimo Vignelli became co-founder and design director of Unimark International Corporation. With Lella Vignelli, he established the New York offices of Vignelli Associates in 1971.
His work includes graphic and corporate identity programs, publication designs, architectural graphics, and exhibition, interior, furniture,and consumer product designs for many leading American and European companies and institutions. The design processes associated with the wide range of projects he has pursued, according to Vignelli, have been similar. While subjects, materials and processes change, "the creative and investigative mind proceeds relentlessly with its own discipline through all necessary steps toward the relative solution of the given problems."
Vignelli has had his work exhibited and entered in the permanent collections of several museums; notably, the Museum of Modern Art, the Metropolitan Museum of Art, The Brooklyn Museum, and the Cooper-Hewitt Museum in New York. He has has taught and lectured on design in the United States and abroad. He is a past president of the Alliance Graphique Internationale (AGl) and the American Institute of Graphic Arts (AlGA), a vice president of the Architectural League, and a member of the Industrial Designers Society of America (IDSA).
Reflecting on his design philosophy, Massimo Vignelli has stated: "I like design to be semantically correct. syntactically consistent, and pragmatically understandable. I like it to be visually powerful, intellectually elegant, and above all, timeless." He has maintained these standards in his work for 50 years.
Question? Please contact Doug Grimmett, Doug@aiga-atl.org (mailto:Doug@aiga-atl.org?subject=)

Purchasing identities

The "Creator" of punk has passed.

Malcolm McLaren, the man we can thank for the Sex Pistols, and, as he claimed, punk rock, has died. His wife is Vivienne Westwood. Punk will never be the same--oddly enough, after 1978 roughly it never was the same but...

Upcoming presentation schedule

Thanks to those who are going early! You can trade with classmates, but let me know.
April 8: Presentations: 1. Laura L. 2. Troy 3.Lauren S.; Psychedelic posters and activist graphics.
April 13, 15: postmodernism; motion media.
April 20: presentations: 1.Burden, Chris 2. Francone, Brian 3.Gelfond, Avi 4. Hallman, John 5. Hancock, Heath 6.Hart, Jon
April 22: presentations: 1. Higgins, Nik 2.O'neal, Elliott 3. Owen, Laura 4. Palacio, Wendy 5. Rinehart, Matt.
April 27: Presentations: 1.Shepherd, Mary-Helen 2. Shilnikov, Loukia 3.Tran, Gia-Hung 4. Treadwell, Nenah 5. Wiltse, Justin.
April 29: review; receive take-home test.
May 4: Turn in test #3 by 5:00 pm Tuesday, May 4th.

topics for Presentation

1. GED schools and online education commercials give off common stereotype that people have to already have kids or low income in order to go to these colleges. Places like Devry and other fast degree colleges show stereotype that if your not getting a late education or are under certain circumstances like children or didn't graduate from high school then you don't need to get an education from them. These commercials for these schools make it seem as if you have to have made some mistakes in life in order for people to go there for an education.

2. Sex appeal in levi jeans ads. These ads depict that most youth who run around in these jeans either spend half their day shirtless or half the day having sex with their other partner who also wears the jeans. Their new ad campaign is very similar to the abrocrombie and fitch ad campaign that depicts if your not white or slender then you probably have no business wearing levi jeans.

3. Viagra and Enzyme commercials show a mediating message that sex makes the world go round, also giving a hint that wife wants the male to get the medicine more than he does. these ads target all males of all ages, even though these ads obviously try to convey it is for older men it somehow also reaches younger audiences, especially with the enzyme ads.

Topics for Projects

1. Eco Friendly Cars: With the growing trend of environmental awareness, car advertisements now heavily emphasize how there car is eco-friendly. They brag about their cars low emissions and high gas mileage, yet they are really just playing into the "green" trend.

2. Axe Ad: These ads are guilty of using gross exaggerations of scantily clad women who are instantly attracted to whoever is wearing axe body spray. Axe uses this ad style to draw in young boys who are now starting to wear deodorant, "wear this shit, and you will get all the girls!"In reality Axe prays on young teen's growing interest in girls in a very crass way.

3. High-End Car Ads: Unlike cheaper cars, these ads do not brag about materials their cars are made of. They use a laundry list of descriptive wording to create a way living, that communicates an association with their brand.

Three Tentative Topics for 2nd CTW Project

1.How do foreigners portray Americans through American or western advertising back in their homes?

As a Colombian-American, I had a preconceived idea of how Americans looked and behaved through American advertising of goods and services. I had a very different view of American society before moving to the States, and it has surely changed since I have started living here. However, the stereotype still exists that America is the land of the ‘Beautiful.’ I will explore how foreigners perceive Americans and how immigrants’ views have evolved once coming here and settled down in the States.

2.How do traveling ads in America contrast to foreign traveling ads?

I will discuss how traveling ads differ here in the States from those found in other countries. Here in the States, ads show families together having fun but never interacting with the people in the places they visit. I will explore if this is different in other nations and how so. Then I will compare and contrast the differences and similarities between both kinds of advertising.

3.How do we as Americans through the influence of advertising from luxury car-makers have a tendency to buy this commodity in hopes of making ourselves into a certain kind of person?

Recently, car-makers such as BMW and Mercedes-Benz through their advertising have been trying to sell more than just a car; they are selling a lifestyle. Their ads definitely showcase this idea and even when you visit a local dealer, their salesmen reiterate the idea, “It’s more than just a car, it is a lifestyle.” However, they have made their cars easier to sell through easy credit and as a result made their cars ubiquitous, at least in the Atlanta area. As a result, I will explore the need of consumers to look or be a particular person even though the luster of a ‘luxury car’ is going away as more and more of these cars go from being ‘exclusive’ to being ubiquitous in America.

Possible Topics

Dolce and Gabana ads and how they explore and escape the boundaries of sexuality and gender roles.

The use of gender and age range specific appeals by auto companies ads,i.e. Ford trucks being "built tough," implying that a man can gain true masculinity by driving a Ford truck.

Video Game companies use of violence in ads to reflect the average gamers desire for violence in their gaming experience.

I'm not sure which I'll go with but I think the Dolce and Gabana ads would present the most interesting topic.

Ideas

Apple: Apple uses a young trendy actor in ads against Windows. I feel this sterotypes that all users of Apple are young adults and that business people dont generally use Mac.

Elderly People: Ads with elderly people portray that they cant take care of themselves or need assistance. My grandma is 87 and she is still doing wonderful and takes care of herself easily.

Energy Drinks: These ads use extreme sports to promote there product which I think is a stereotype because many students use the drinks to study and the products can be found all around university campuses.

Stereotypes ...

Advertisements understand the cultural reality that sex sells. We tend to see various advertisements about sex being displayed subliminally through clothing images, such as, Dolce and Gabanna and Levis. They tend to associate the same time of emphasis on the image. The juxtaposition of the models is always placed at a certain angle with special lighting and color effects, i.e. black and white photography. One could also notice this message through perfume and cologne advertisements. The perception is that if one could purchase the product, then it could guarantee a sex life that is bound to make the consumer happy.

After decades of advertising, using a thinner model will always become more acceptable than using a plus-size model. This argument is a topic that has been brought up in several debates, in which anorexia is very common in the industry. Designers tend to design clothing that fits the “average” weight size in the fashion industry. Not to mention that the cultural reality tends to shun against the plus size models, due to the fact that they do not fit into the cultural “norm”.

The automobile industry is competing against other competitors in order to gain as many consumers as possible in a given fiscal year. Advertisements tend to display an automobile to exemplify their top-rated standards. They make it to where the consumer must purchase their vehicle in order to better their lives. The type of automobile is also targeted to a certain audience. The Mercedes or BMW advertisements target the audience of mainly the high-class business man. On the other hand, advertisements about the Toyota or latest Nissan may target the middle-class economy.

Topics

1. Concept that eating and drinking certain things will make you physically fit. The social message of what is considered normal or the perfect body, discounting others. Infusing a message of social failure and lack of discipline, therefore creating a form of displacement in society because they dont fit into what the ads show. ( powerade, subway, energy drinks, diet food and drinks)
2. The outdoors man- men featured in ads shown outdoors. Showing that men are all into sports, camping, and being outdoors participating in physical activities.
3. Dogs like bacon cats like fancy food- More of a form of sexism in that dogs are normally compared and shown in comparison to men and cats to women. Ads show cats in domestic settings while dogs are outdoors or getting into trouble. This reinforces women and male roles.

Mediating messages

Food: most of the latin food ads stereotype their characters as Mexican men with a big “sombrero”, mustache and big belly. When first of all the “Mexican” food sell in U.S. is not truly Mexican and also the Mexican people do not usually look like that.

Alcohol (beer) ads: Most of the beer ads always include men celebrating drinking beer and watching any type of sport, and/or women as models as a sexual element for the ad.

Office: many ads either for food or any other type of advertisement show office employees as nerds with no sense of fashion, which is a stereotype that has been used in office ads for a long time.

possible thesis statements...

1.) The Pillsbury’s Funny- Face Drink advertisement perpetuates a racist stereotype in which it is insinuating what Native Americans and Chinese people look like and by also using terms such as “Injun Orange” and “Chinese Cherries.”

2.) This GE advertisement is portraying an incredibly racist stereotype by displaying an African American boy eating fried chicken and speaking in “ebonics.”

3.) Nike advertisements perpetuate a stereotype in which most of the models are African American and showing off their “most distinguished attributes.”

4.) Many yogurt advertisements are targeted towards women informing them that they need to stay thin, especially if they want to keep their husband or even try finding one.

5.) There are countless amounts of advertisements that perpetuate a stereotype with sexual innuendos. The ads promote anything from a hamburger at Burger King to Puma shoes.

any suggestions?

No class Thursday March 25

I am not feeling well, so use this chance to get your topics posted on this blog (I will try to respond to them online) and do some research on your topic. Your paper should not just be a criticism of bad advertising - it should be about how advertising reproduces cultural realities. The library has lots of good books relevant to your topics. - Liz

Old Newspaper Ads

Just about any page that you view has great old print ads for just about any product that you can think of.
Spokane Daily Chronicle

Messages

Tax preparation: A commercial last night caught my attention for ‘Mo Money Taxes’, it was followed by an HR Block spot. Both of these ads used stereotypes to pedal their services.

Title Pawn: A lot of these ads have actually gone so far as to have the actors speaking Spanish. They are almost always targeted at minorities low ranking members of the military (around military installations).

Fast food: Good. Fast. Cheap. These three words have kept the world populace coming back for more. It doesn’t matter whether it is good for you or not, eat it. I like the chicken ads in particular; the whole family sitting around the dinning room table eating the greasy goodness. It reminds me of Velveeta ad.

Mediated Messages

Desires: Advertising always plays into what people think they want or need. Ads will show products in a certain light making the consumer think that if they were to buy this product they will take on the persona of the ad. I feel safe to say that everyone has heard the phrase "sex sells" and ads really play into this theme making people think that using or having the featured product will help them become irresistible.

Clothes are used as fashion statements more than just a way to cover our bodies nowadays, what you wear says a lot about who you are as a person and all the different clothing companies in the world know this. We as people created a stereotype in the way we use clothes but the clothing companies keep the cycle going by marketing towards specific groups of people.

Car advertising really breaks people up into stereotypes, gender, and age. They make it seem like owning a car makes you the person you are. Like a middle age man going through a midlife crisis would go out and buy a faster sports car to feel young again.

Possible Topics for Mediated messages project

1. Weight loss/fitness ads- The idea of one working to have the "perfect body" within a few days. Emphasizing to consumers how being skinny is the acceptable way to look. Why is being skinny so important and stressed in these ads?

2. Credit/loan ads- They tend to have more emphasis of casting minorities in these ads. Why is it that minorities are always depicted as being poor?

3. Domestic cleaning ads- These ads are almost always using women. Lysol ads, Swifer wet jet ads, laundry ads. These ads emphasize women as being domestic beings whos job is cleaning in the house

Possible Topics for Mediated Messages

1. Agism: The advertising industry's often disdainful portrayal of aging and the elderly as undesirable, old fashioned, and out-of-touch mirrors and perpetuates society and popular culture's obsession with looking younger.

2. Misandry: Is it possible that political correctness in American culture has lead to a current trend in advertising where males (particularly white males) are easy targets in advertising, often portrayed as bumbling idiots, simple-minded, and the only perpetrators of crime?

3. Exploring the role of food and gender in advertising: Food advertisements can oftentimes serve as a window into society's notions of gender roles and stereotypes. Why is food marketed differently toward men and women? Why is food often connected with sexuality and gender? Why is chocolate cake a sinful indulgence for a woman while a candy bar is a hunger-busting, satisfying snack for a man?

Anti-Kinkadeian Futurism?

Read Between the Leading

I recently came across a podcast held by two students at SCAD and they have updated radio interviews and discussions about graphic design. A particular cast I really enjoyed is with designer Aaron Draplin. Hes done a lot of great work and is very interesting to listen to.


http://readbetweentheleading.com/post/127292601 thats the link to the interview.

http://www.draplin.com/ This is a site that showcases some of his work.

Check it out, very motivating.

My modernist piece

Here is the image of the piece for my modernist paper

Steven Heller on Olympic icons

Is IKEA the Bauhaus' vision realized?

Is there Bauhaus in IKEA? - Design Observer

Before IKEA, there was Bauhaus - Irish Times

before lascaux

in scientific american

Graphic Design Humor: Government Safenow

This was the website I was talking about in class; images published by homeland security and the government, but re-captioned for the sake of humor.

Enjoy!

Safenow.org

John

ASAP Will someone help me out?

I cannot make it to class today, is anyone willing to print off my paper and turn it in for me? I will reimburse you for the cost of printing. Thanks for letting me know =) my email is laleeper@gmail.com

Three Topics

Finally able to log-in, I was using the wrong email.

1. A.M Cassandre's poster for Dubonnnet, the overall story told by the three images and how it communicates with the viewer.

2. A.M Cassandre's poster for Au Bucheron, the vivid use color and geometric lines and planes.

3. Poster for Harper's magazine use of unclosed lines to create an image.

Possible Topics

Aaron Douglas' Rebirth and how it fit in with modernist aspects of the Harlem Renaissance Movement.

Paul Renner's Futura and how the font related to the Universal Alphabet of Herbert Bayer, and also why the font was coined the "functionalist strain of modernism."

Kasimir Malevich's Black Square and Russian Suprematism's modernist aspects.

I really would like to write on Douglas' piece so if there's any aspects that you think I can elaborate on for that topic, please let me know.

Possible Topics

Paul Rand's poster for the film "No Way Out".
Good example of modernism. Discuss his use of
type, illustrations and photography all
in a collage like look.

Joost Shmidt's Bauhaus magazine cover.

Saul Bass, influenced by Paul Rand and the
modernism movement. "The Man with the Golden Arm"
is a possible poster topic.

Topics

John Heartfield's use of photo-montage in his anti-Nazi propaganda.

Analyze the effect of Pravda on prop art of soviet Russia, relating Lebedev's work in the 20's to later works in the 30's.

Discuss El Lissitsky's work as a suprematist and contributions to later modernist movements

Michael Bierut

Michael Bierut came to speak at the portfolio center a little more than a week ago and I made sure to be in attendance. Whenever I go see someone speak about graphic design I want to leave feeling super motivated, he did just that. He went through a portfolio of work titled "My life as a Font". Michael took us through a trip of clients hes worked with over the years and presented with a format "A through Z". He was a wonderful speaker and really had the crowds attention the whole time. The biggest thing I took from him was during a part when he was explaining his favorite design in which his daughter was a part of. He said it was his favorite design because he got to work with someone he loved and that he always likes to involve family and close friends if possible in his designs.

*I took the 2 bottom photos while at the portfolio center.