Thursday, April 1, 2010

Topics for Projects

1. Eco Friendly Cars: With the growing trend of environmental awareness, car advertisements now heavily emphasize how there car is eco-friendly. They brag about their cars low emissions and high gas mileage, yet they are really just playing into the "green" trend.

2. Axe Ad: These ads are guilty of using gross exaggerations of scantily clad women who are instantly attracted to whoever is wearing axe body spray. Axe uses this ad style to draw in young boys who are now starting to wear deodorant, "wear this shit, and you will get all the girls!"In reality Axe prays on young teen's growing interest in girls in a very crass way.

3. High-End Car Ads: Unlike cheaper cars, these ads do not brag about materials their cars are made of. They use a laundry list of descriptive wording to create a way living, that communicates an association with their brand.
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1 comment:

  1. ADMINISTRATOR4/01/2010 11:40 AM

    all good topics, Troy! But don't do #2 until you read
    http://www.nytimes.com/2010/01/31/fashion/31smell.html?scp=1&sq=axe%20boys&st=cse
    The Axe ads are so offensive, but this article paints their audience in such a sympathetic light.

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