I left class around 520pm and rushed over to scad to only find myself completely engulfed by atlanta traffic. I ended up arriving with moments to spare and thankfully got into the presentation.
The place was completely packed out with a well enthused crowd in attendance. Massimo is quite the character, he led us through a journey of his career and showed plenty of slides for our viewing pleasure. What really struck me is that he has had his hands in many industrial designs over the years. He really has done every aspect of design you can think of, even fashion, but I will get into that later. Massimo briefly gave a back story of his life, which was interesting to me, then led into his design career. He showed all his well known clients from over the years and touched on what good design really is. Massimo mentioned that there are really only 6 typefaces that are legitimate for use (im trying my best to remember all of these) this is what I can remember, Helvetica, Bodoni, Futura, Garamond, thats all i can think of at the moment. Does he only need 6 pairs of socks, 6 favorite songs? Oh well. So he concluded his presentation with his new line of fasion, yes, fashion. He has designed some mens suits as well as womens watches and jewelry. That made me pretty impressed that after all these years hes still pushing his sense of design into other areas. Oh, and he also made a joke, he refers to design days without computers as "BC". Get it. Before computers. Ha.
This is a candid photo I took when I first got there. I wasnt sure about how he felt getting his picture taken but soon realized that he was alright with that.
This woman was really happy to meet Massimo.
I ended up hanging out with a friend after the presentation on the 5th floor at Scad. Atlanta can be beautiful sometimes.
Wonderful post! thanks Heath
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