"Czech Dream" -Documentary filmmakers dupe entire nation in critique of consumer culture and advertising

Student film makers Vít Klusák and Filip Remunda orchestrated a multi-million-dollar marketing campaign for the grand opening of a new superstore that didn't exist, creating a powerful commentary on consumerism that became a media sensation in the Czech Republic. The video is the trailer for their film, Czech Dream . Blurb from the Village Voice. Available at Videodrome. What is really amusing about this film is they use the firm BBDO for the advertising and marketing. How did they do that? The pair was bankrolled by the Czech Republic government!