1. In the 1990s ad campaigns, Absolut Vodka’s “Absolut Fax” ad is the epitome of modernist design because of its use of modernist devices such as aesthetic self-reflexiveness, paradox and belief in progress.
2. Cassandre’s “Dubo Dubon Dubonnnet” poster is an acclaimed modernist work due to its use of a simple design layout, holistic design elements and simplification of figures into iconographic symbols.
3. “Olivetti 82 Diaspran” is an example of modernism because of designer Pinteri’s use of modernist devices such as the loss of an integrated individual subject, the reduction of mechanical forms and processes into simplified geometric forms, and the celebration of technology.
Subscribe to:
Post Comments (Atom)
Hi Leo - I agree the absolut ads fit the modernist ethos, even though created after the main epoch. I'd be interested what this has to do with progress.
ReplyDeleteLove the Pintori works, and agree he did a great job reducing the complicated mechanicals aspects of the typewriter to simple graphic forms. Loss of integrated subject seems like something you'll need to explain. Liz
What did you think about Dubonnet poster thesis? Which one will you like for me to work with? Anything else in particular that you want to share with me as far as the topics Ms. Throop?
ReplyDeleteThanks,
LEO CASTRO
What did you think about Dubonnet poster thesis? Which one will you like for me to work with? Anything else in particular that you want to share with me as far as the topics Ms. Throop?
ReplyDeleteThanks,
LEO CASTRO
The Dubonnet ad displays some, not all, characteristics of modernism. Is it utopian, optimistic, or embodying "improving energies?" How? Does it expand on what design can be? How does it treat tradition, heritage?
ReplyDeleteIt's your choice as to which one you write about - any could be interesting.