Priester Matches, a print ad designed by Lucian Bernhard in 1906, was instrumental in helping to create what we consider modern graphic design today. It is elegant in its simplicity and is very much a modernist work.
Paula Scher's use of montage in The Best of Jazz poster is a classic example of modernism in design, even most of the type is made up of large, black capital letters.
Day of the Heroic Guerrilla, a 1968 poster designed by
Elena Serrano's grid based design and repeating pattern offer a great example of modernism, despite the pronounced subject, centered on the page.
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Hey Brian
ReplyDeleteI like the variety of your choices. If you write about Scher's poster, keep in mind that she did it long after the jazz age, so that her intent might have been different than if she had created it in the 1920s. - Liz