The pictures in television commercials, magazine advertisements and
other forms of advertising often convey meanings that cannot be
expressed as well, or at all, through words or music. Visual Persuasion
is an exploration of the uniquely visual aspects of advertising.
Because of the implicit nature of visual argumentation and the relative
lack of social accountability which images enjoy in comparison with
words, pictures can be used to make advertising claims that would be
unacceptable if spelled out verbally. From this starting point, Paul
Messaris analyzes a variety of commercial, political and social issue
advertisements. He also discusses the role of images in cross-cultural
advertising.
Wednesday, December 10, 2014
Monday, November 17, 2014
Tuesday, November 11, 2014
POMO
Modernism in Graphic Design
~ Aesthetic self-reflexiveness
~ Montage, disruption, juxtaposition
~ Paradox, ambiguity, uncertainty
~ Loss of integrated interior subject
~ Belief in Progress
Postmodernism
~ Amplified and distorted modernist themes. Brought attention to INHERENT CONTRADICTIONS OF MODERNISM.
~ Less belief in “progress”
~ Rejection of universal, eternal, timeless:
Ironic use of historical motifs
~ Modernism as a style: one of many styles
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“(Henrik Tomaszewski’s) work was graphic design, but it was much more akin to art and expression than graphic design, which at the time to me meant something made by T-squares and french curves, which I abhorred.” – James Victore
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Author or designer doesn’t need to have any particular intention for us to “poach” a meaning.
Tuesday, November 4, 2014
Student presentations!
Thanks to these students for sharing their work with the class.
If presenting, be sure to show up on time and load your lecture onto the class computer.
Thursday, Nov 13
9:30 Joss
9:40 Graham
9:50 Vanna
Tuesday, Nov 18
9:30 Evan
9:40 Bobbi
9:50 Kaitlyn
10:00 Michaela
10:10 Ashley
If presenting, be sure to show up on time and load your lecture onto the class computer.
Thursday, Nov 13
9:30 Joss
9:40 Graham
9:50 Vanna
Tuesday, Nov 18
9:30 Evan
9:40 Bobbi
9:50 Kaitlyn
10:00 Michaela
10:10 Ashley
Sunday, October 26, 2014
Saturday, October 25, 2014
Sociological Images
Even if you aren't still developing ideas for Project 2, you will find these articles stimulating. Lisa Wade analyses everything from his-and-hers bibles to interracial twins to shrimp-flavored Pringles.
Sociological Images on The Society Pages
Sociological Images on The Society Pages
Thursday, October 23, 2014
Tuesday, October 21, 2014
Helpful book in the library
Visual persuasion : the role of images in advertising
by Paul Messaris.
Call Number: HF5822 .M415 1997
Located: Library North 4
by Paul Messaris.
Call Number: HF5822 .M415 1997
Located: Library North 4
Monday, October 20, 2014
Resources for Project 2
Gender stereotypes in Korean Advertising at The Grand Narrative
Advertising and Society Review (this may only be available on campus)
This publication runs articles like "Mad Women?: Marketing in the Age of the Female Economy," "Spirituality that Sells: Religious Imagery in Magazine Advertising," and "Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II."
Advertising and Society Review (this may only be available on campus)
This publication runs articles like "Mad Women?: Marketing in the Age of the Female Economy," "Spirituality that Sells: Religious Imagery in Magazine Advertising," and "Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II."
Articles related to your paper
Advertising and Society Review
If you can't see this at home, try on campus.
This publication runs articles like "Mad Women?: Marketing in the Age of the Female Economy," "Spirituality that Sells: Religious Imagery in Magazine Advertising," and "Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II."
If you can't see this at home, try on campus.
This publication runs articles like "Mad Women?: Marketing in the Age of the Female Economy," "Spirituality that Sells: Religious Imagery in Magazine Advertising," and "Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II."
Thursday, October 16, 2014
Tuesday, October 14, 2014
Herbert Bayer and the Nazis
Bayer later tried to erase this period from his biography, describing it as “my advertising purgatory,” which is now the title of an exhibition devoted to his work at the Bauhaus Archive in Berlin.
Bayer later tried to erase this period from his biography, describing it as “my advertising purgatory,” which is now the title of an exhibition devoted to his work at the Bauhaus Archive in Berlin.
Friday, October 10, 2014
Wednesday, September 17, 2014
Modern work inspired by Traditional Methods
Fabien Barral is an incredibly talented artist who draws from the traditions of the past. You can definitely see a hand craftedness in the work he does. Check out his website and blog! I use him for inspiration quite often.



Fabien Barral's Site
Fabien Barral's Site
AIGA student event FREE
Students & Professionals Bocce Ball
Saturday, September 27, 2014
3 - 5 p.m.
Inman Park
Intersection of Euclid Ave & Hurt Street
180 Hurt Street, Atlanta, GA
Saturday, September 27, 2014
3 - 5 p.m.
Inman Park
Intersection of Euclid Ave & Hurt Street
180 Hurt Street, Atlanta, GA
Tuesday, August 12, 2014
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