Tuesday, November 11, 2014
POMO
Modernism in Graphic Design
~ Aesthetic self-reflexiveness
~ Montage, disruption, juxtaposition
~ Paradox, ambiguity, uncertainty
~ Loss of integrated interior subject
~ Belief in Progress
Postmodernism
~ Amplified and distorted modernist themes. Brought attention to INHERENT CONTRADICTIONS OF MODERNISM.
~ Less belief in “progress”
~ Rejection of universal, eternal, timeless:
Ironic use of historical motifs
~ Modernism as a style: one of many styles
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“(Henrik Tomaszewski’s) work was graphic design, but it was much more akin to art and expression than graphic design, which at the time to me meant something made by T-squares and french curves, which I abhorred.” – James Victore
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Author or designer doesn’t need to have any particular intention for us to “poach” a meaning.
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