The pictures in television commercials, magazine advertisements and
other forms of advertising often convey meanings that cannot be
expressed as well, or at all, through words or music. Visual Persuasion
is an exploration of the uniquely visual aspects of advertising.
Because of the implicit nature of visual argumentation and the relative
lack of social accountability which images enjoy in comparison with
words, pictures can be used to make advertising claims that would be
unacceptable if spelled out verbally. From this starting point, Paul
Messaris analyzes a variety of commercial, political and social issue
advertisements. He also discusses the role of images in cross-cultural
advertising.
Sunday, October 26, 2014
Saturday, October 25, 2014
Sociological Images
Even if you aren't still developing ideas for Project 2, you will find these articles stimulating. Lisa Wade analyses everything from his-and-hers bibles to interracial twins to shrimp-flavored Pringles.
Sociological Images on The Society Pages
Sociological Images on The Society Pages
Thursday, October 23, 2014
Tuesday, October 21, 2014
Helpful book in the library
Visual persuasion : the role of images in advertising
by Paul Messaris.
Call Number: HF5822 .M415 1997
Located: Library North 4
by Paul Messaris.
Call Number: HF5822 .M415 1997
Located: Library North 4
Monday, October 20, 2014
Resources for Project 2
Gender stereotypes in Korean Advertising at The Grand Narrative
Advertising and Society Review (this may only be available on campus)
This publication runs articles like "Mad Women?: Marketing in the Age of the Female Economy," "Spirituality that Sells: Religious Imagery in Magazine Advertising," and "Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II."
Advertising and Society Review (this may only be available on campus)
This publication runs articles like "Mad Women?: Marketing in the Age of the Female Economy," "Spirituality that Sells: Religious Imagery in Magazine Advertising," and "Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II."
Articles related to your paper
Advertising and Society Review
If you can't see this at home, try on campus.
This publication runs articles like "Mad Women?: Marketing in the Age of the Female Economy," "Spirituality that Sells: Religious Imagery in Magazine Advertising," and "Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II."
If you can't see this at home, try on campus.
This publication runs articles like "Mad Women?: Marketing in the Age of the Female Economy," "Spirituality that Sells: Religious Imagery in Magazine Advertising," and "Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II."
Thursday, October 16, 2014
Tuesday, October 14, 2014
Herbert Bayer and the Nazis
Bayer later tried to erase this period from his biography, describing it as “my advertising purgatory,” which is now the title of an exhibition devoted to his work at the Bauhaus Archive in Berlin.
Bayer later tried to erase this period from his biography, describing it as “my advertising purgatory,” which is now the title of an exhibition devoted to his work at the Bauhaus Archive in Berlin.
Friday, October 10, 2014
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