The Man With The Golden Arm

Art of the Title Sequence

Olly Moss

Paul Rand

Alexel Brodovitch

Gestalt Principles

This is an *amazing* read on the Gestalt principles used by Armin Hofmann and many others in the Swiss style.

Gestalt Principles Applied in Design

Review for Test #2

We'll be going over this material Tuesday. The test will be Thursday October 25.
8.13 Klimt, 1st Secessionist Exhibition poster

8.23 Behrens, AEG poster

9.5c Depero, Depero Futurista

9.8 Lissitzky, The isms of art

9.22b Bayer, alphabet

10.3a  Cassandre, sports cap ad

10.15a Beck, London Underground map
10.21b Tschichold, der burufsphotograph 

11.9c Rockwell, Four Freedoms 

11.9d Beall, REA poster

12.6 Cook and Shanosky, signage system

12.10 Odermatt, Schelling Bulletin

12.15 Hofmann, Herman Miller Collection ad 

13.1 DDB, LEMON Volkswagon ad

13.4a Glaser, Dylan poster

13.11b Moscoso, Grateful Dead poster

Terms to review:
art deco
streamlining
figuration
Suprematism
Constructivism
de Stijl
asymmetrical balance
Cubism
Futurism 
abstraction
propaganda
purism
plasticism 
Bauhaus
Formalism
Modernism

Thought You Might Enjoy a Tour of the MOMA...

Virtual MOMA

Prescription Bottle

Target made the prescription bottle much better for the customers